I’ve been a designer my whole life — though I didn’t always call it that. In 4th grade I was drawing Power Ranger posters and selling them to kids at school. Business was good enough that I hired an assistant to handle coloring so I could focus on the drawing. Some things don’t change.

I grew up in Armenia and moved to Los Angeles at 10, eventually becoming the first in my family to earn a college degree — a BFA from Otis College of Art and Design. LA has been home ever since, and its energy, diversity, and visual culture are woven into everything I make.

Over 17 years I’ve built brands, systems, and experiences for companies like Snap Inc., Westfield, and Rockwell Automation — working across event environments, campaigns, motion, digital, and physical products. I’m a hands-on art director who thinks in systems, equally comfortable leading a creative team or rolling up my sleeves to execute. I don’t just solve design problems, I solve production problems too.

Outside of client work, I’m an internationally collected fine artist with gallery representation — making work that feeds a completely different part of my creative brain. When I’m not designing or painting, you’ll find me deep in a Steinbeck novel or watching an Antonioni film for the fifth time.

Being creative isn’t what I do. It’s who I am.