​I am a Senior Visual & Graphic Designer with 17+ years of experience leading creative direction across digital, print, and motion for enterprise tech and global retail brands. Throughout my career with clients like Snap Inc., Westfield and Rockwell Automation, I have focused on transforming complex business goals into scalable design toolkits and high-impact event campaigns. I bridge the gap between creative vision and business strategy, ensuring every pixel serves a purpose.

My experience includes:

• Creative Leadership: Managing design teams and mentoring talent.
• ​Event strategy: Orchestrating large-scale environments (Signage, Booths, Motion).
• ​Brand systems: Building consistent visual identities across global markets.

Beyond the digital screen
I am also an active fine artist and illustrator, frequently exhibiting in gallery shows and art fairs. My work has been reviewed by art critics and is currently held in private collections across 8 countries.